BLACK NEWS CHANNEL: MARCH TO 2 MILLION CAMPAIGN
BNC's March to 2 Million was a plan designed to promote tune-in to BNC's linear programming and boost social engagement and awareness of the network.
I created a highly detailed calendar for the social team, instructing them on exactly when to post and what to post. Assets and templates were provided to maintain a uniform brand identity across all social platforms.
As the campaign progressed, the numbers for both linear tune-in and social media engagement increased, and the response to our efforts were met with overwhelming support from fans.
As a result of our campaign efforts, BNC saw its highest numbers across the board ever. BNC's reached an all-time viewership record, and had more Black viewers watching than Fox News and MSNBC.
In regards to the social channels, the following increases were observed when comparing the first 2 months of the campaign to the previous 2 months prior to the campaign's start:
Youtube:
94% increase in viewership
62% increase in total watch time
188% increase in subscriber growth
93% increase in estimated revenue earnings
64% increase in impressions
125% increase in unique viewers
Facebook:
36% increase in net follower growth
26% increase in engagements